The mark consists of "MERLO CASEIFICIO DAL 1880" in white on a green oval-like background above "il Cit" in green above the top half of a stylized head with red hair and black and red eyes, with red and green semi-circle lines on the sides of the design.
MERLO CASEIFICIO DAL ONE EIGHT EIGHT ZERO IL CIT; MERLO CASEIFICIO DAL EIGHTEEN EIGHTY IL CIT; MERLO CASEIFICIO DAL ONE THOUSAND EIGHT HUNDRED EIGHTY IL CIT
The color(s) green, red, white, black is/are claimed as a feature of the mark.