The mark consists of the stylized representation of a young violet flower bud of the Sant'Erasmo artichoke plant which is depicted in the color violet and outlined in white set on a green circular background which is then additionally outlined in white and violet; the words "VIOLETTO CIPRIANI" appear in black color stylized letters above the design; below the design are the words "PRIMOFIORE DI TORCELLO" in black color stylized letters.
The color(s) violet, green, white, and black is/are claimed as a feature of the mark.
The English translation of VIOLETTO CIPRIANI PRIMOFIORE DI TORCELLO in the mark is VIOLET CIPRIANI FIRST FLOWER OF TORCELLO.
"VIOLETTO" for fresh artichokes and unprocessed artichokes, and "TORCELLO"