The mark consists of a stylized grey and white shark outlined in black, with a red and black mouth, and a black and white eye and holding a glass in yellow, black, and dark blue, with a black straw, in front of a wave in the colors dark blue, light blue and white, and outlined in black, The stylized words "food, family." are in light blue and appear above the shark. The stylized word "simplicity." is in light blue, and appears above the wave design.
The color(s) grey, white, black, red, yellow, dark blue and light blue are claimed as a feature of the mark.
"FOOD" AND "FAMILY"