The mark consists of a dark red circle containing white dots along the inside edge. Inside the circle are the stylized white words "SOUTHWEST", above "CHOCOLATE", above an "&", above "COFFEE", above "FEST", above a stylized white curved line.
SOUTHWEST CHOCOLATE AND COFFEE FEST
The color(s) dark red, white is/are claimed as a feature of the mark.
"SOUTHWEST CHOCOLATE & COFFEE FEST"