The mark consists of the words "COOL" and "ARROW" in black and white joined by a hyphen, the font is curvy and pointy. There are arrowheads going counter clockwise around the word "COOL-ARROW" The arrows start from the right going counter clockwise in gray, orange, gray, black, purple, white, black, white, red, black, gray, white, brown, tan and gray.
The color(s) gray, orange, gray, black, purple, white, black, white, red, black, gray, white, brown, tan and gray is/are claimed as a feature of the mark.