The mark consists of a gold and yellow background, a red, yellow and black ribbed circle border, upper body of a white rooster with red tuttles, red comb, tan fedora made of straw with a red sweatband, yellow beak, large alert eyes with white sclera and small black pupils, partial smile with raised right cheek, black open mouth with red tongue and black and tan hay straw, red and white flannel, blue overalls with gold chest buttons, red bandana around the neck, outdoor scenery within the border from top to bottom is blue sky, light blue sky, a yellow sun above rooster's right shoulder, white clouds in the horizon, green and light green plains, two green pine trees next to rooster's right elbow, right arm is on rooster's hip, left arm is raised with thumb up, below the rooster image is the word "ROOSTER'S" with a black drop shadow, top half of the word "ROOSTER'S" is gold and bottom half of the word "ROOSTER'S" is yellow, a slogan below the word "ROOSTER'S" that states "ITS CLUCKIN GOOD" in black bold letters.
ROOSTER'S IT IS CLUCKING GOOD
The color(s) gold, yellow, red, white, tan, black, blue, light blue, green, and light green is/are claimed as a feature of the mark.