The mark consists of a smiling light blue yeti with black trim, standing on white snow with gray trim. The yeti's eyes are in white with black trim and black pupils and the mouth includes white teeth and a red tongue. The yeti is holding in one hand a white cup with black trim, containing shaved ice in the colors purple, green, yellow, orange, and red, with black trim, and in the other hand a red cup with a white rim on top and bottom, all outlined in black, and containing rolled ice cream pink and purple.
The colors light blue, black, white, gray, red, purple, green, yellow, orange, pink, and purple are claimed as a feature of the mark.