The mark consists of the stylized wording "GRANDPA WANG" in black, above a design of a man in white and outlined in black wearing a white shirt outlined in black, a black tie, and a neon green apron; the man is holding a neon green and black basket of fruits and vegetables in white, neon green and black, on each side of the man are two stylized Chinese characters in neon green superimposed against small black diamonds with white and then black borders; below the man is a black banner with neon green accents and three chinese characters in neon green; at the bottom of the banner is the wording "SINCE 1994" in neon green.
The non-Latin characters in the mark transliterate to "YOU JI", "SHI JIA" and "WANG YE YE" and this means "organic", "old and well known family", and "grandpa Wang" in English.
The color(s) black, white, and neon green is/are claimed as a feature of the mark.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "YOU JI" AND "SINCE 1994"