The mark consists of a stylized representation of the wording "MY PICCOLA BABY" stacked on top of one another and enclosed within a tag label in a vibrant shade of hot pink. The tag label is prominently outlined in the same hot pink hue. Adjacent to the term "MY" is a heart device in rose pink. Positioned atop the rose pink heart is a bonnet in a shade of light blue, with three vertical lines in a yellow color adorning the top of the bonnet. The bottom of the bonnet is also embellished with a yellow shade. Above the letters "OLA" in "PICCOLA" is a baby bottle without a cover, showing its teat. The tip and bottom part of the teat is in rose pink while its body is in yellow color. The bottle base is in a shade of teal with five white lines positioned horizontally on its right side. Additionally, a baby carriage in rose pink color is also depicted in close proximity to the baby bottle. To the left of the term "BABY" are two baby footprints in yellow color. Below the letter "Y" in "BABY" is a pink sock with yellow accents on the toe portion. All other white appearing in the drawing indicates transparent space and is not claimed as a feature of the mark.
The color(s) hot pink, rose pink, light blue, yellow, white, and teal is/are claimed as a feature of the mark.
The English translation of "PICCOLA" in the mark is "SMALL".
"BABY"