The mark consists of the stylized wording "HEY SWEETIE!". The wording is white outlined in pink which is, in turn, bubble outlined in glitter that is light pink, pink, dark pink, white, light red, red, and dark red. Behind the wording appears a heart that is white, gray, dark gray, and light pink. A black pawprint of an animal appears on the top right portion of the heart. A glittering light that is pink, light pink, and dark pink appears around the edge of the heart. All of these design elements appear on a rectangular background with a beveled edge. The background is black, light pink, pink, dark pink and features vertical strands of lights that are roughly circular in shape and that are pink, light pink, dark, pink, and white.
The color(s) white, pink, light pink, dark pink, light red, red, dark red, gray, dark gray, and black is/are claimed as a feature of the mark.