The mark consists of an image of a white, black, and grey sloth wearing a red hat, orange hoodie, blue pants, and blue and white shoes, holding a yellow sign with "SAFETY FIRST" written on it in black; the wording "SHANE THE SAFETY SLOTH" appears at the bottom of the mark, with "SHANE" in mixed orange and yellow colors and "THE SAFETY SLOTH"" in mixed green and yellow colors.
The color(s) red, orange, yellow, blue, green, grey is/are claimed as a feature of the mark.