9 Signs, luminous; luminous letters for use as signs; illuminated signs, namely, electric luminous signs; illuminated letters, namely, electric luminous letters for use as signs; electronic signage; electronic letters for use as signage; faux neon signs, namely, luminous signs; faux neon letters, namely, luminous letters for use as signage; custom branded environment settings for business establishments; custom luminous signage and fixtures for branded environments; branded display systems; display systems comprising luminous signage, fixtures, and furnishings; custom luminous signage and display kits; turnkey custom display systems and branded environments; fixtures and furnishings for branded environments; custom luminous signage, fixtures, and furnishings for environment settings for business establishments