The mark consists of a deep blue square with two stacked small white Hiragana characters that transliterate to "MIO" to the left of a large white Kanji character that transliterates to "MIO" in the middle, over the white stylized wording "MIO SPARKLING SAKE." There are six white Kanji characters in the top right corner of the mark arranged vertically that transliterate to "Shochikubai" and "Shirakabegura." To the right of the lower three characters, there are six small white Hiragana characters that transliterate to "Shirakabegura." Below the white lettering is a pale pink box containing six pale pink Kanji characters, which transliterate to "Shochikubai" and "Shirakabegura." From the bottom to the upper left, three yellow lines, one pale pink line, and one pink line create a miscellaneous shape surrounded by small sky blue, white, and yellow circles.
The non-Latin characters in the mark transliterate to "Mio", which means "water route or waterway" in English, "Shochikubai", which means "pine, bamboo, and plum" in English, and "Shirakabegura", which means "white-walled storehouse" in English.
The color(s) deep blue, yellow, pale pink, pink, sky blue, white is/are claimed as a feature of the mark.
"SPARKLING SAKE"
Trademark: 97898739
