9 Downloadable computer software for e-commerce retail and delivery services; Downloadable, interactive and networked software, files and applications for computers, multi-function hand-held computers, electronic personal organizers, e-readers, tablet computers, personal audio players, mobile phones; Downloadable application software for e-commerce retail and delivery services; Electronic and downloadable vouchers and coupons; Encoded loyalty cards; Downloadable interactive and networked software; Downloadable digital animations and moving images; Downloadable digital images; Downloadable digital media and computer files being text messages, video messages, musical messages and multimedia messages; Electronic publications and downloadable electronic publications; Downloadable menus; Downloadable computer software for use as an application programming interface (API); Downloadable computer software in the nature of an application programming interface (API) which facilitates online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management; Downloadable computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; POS (Point of Sale) terminals; Navigational instruments; Cash payment service computer terminals; Computer peripheral devices; Computer software platforms for e-commerce retail and delivery services, recorded or downloadable; Global positioning system apparatus; Intercommunication apparatus; Interactive touch screen terminals; Fire extinguishing apparatus; Safety and life-saving equipment; Protective helmets; Alarms; Batteries, electric, for vehicles; Accumulators, electric, for vehicles; all the foregoing related to an online marketplace for buyers and sellers of goods and services, excluding telecommunication offerings of any kind except telecommunication offerings specific to e-commerce retail services