The mark consists of on a blue background, the upper case word FISHER written in a serif font with the word KING written in upper case in the same font, but larger, both lines of text are written in white; a line drawing of a bearded man with a light orange complexion wearing a yellow hat and cape appears above the text.
The color(s) white, yellow, blue, and light orange is/are claimed as a feature of the mark.
"FISHER"