35 Providing a web-based system and online portals in the field of business-to-business commerce for the purpose of providing manufacturers, distributors and sellers of consumable products information on product qualities, characteristics, availability and pricing in order to match products with consumer needs and preferences in order to create and manage offers of products to match consumer preferences; Providing a web-based system and online portals in the field of direct to consumer commerce, for the purpose of providing individual consumers of consumable products information on product qualities, characteristics, availability and pricing in order to match products with consumer needs and preferences in order to create and manage offers of products to match consumer preferences; Direct marketing services, namely direct marketing of consumable products; Customer profiling for commercial business to business and business to consumer marketing purposes; Customer profiling and market profiling for use in business to business marketing and distribution decisions; Customer profiling and market profiling for use in direct to consumer marketing; Market intelligence services for managing and improving the quality of business to business and business to individual customer product offerings; Online promotional services, namely, promoting the goods of others by providing coupons and barcodes via push notifications and inbox messaging; Advertising and marketing services, namely, promoting of consumable products; Providing business information about consumable products for others; On-line customer-based social media brand marketing services; A web-based system and online portals for use by individual consumers to record, organize and obtain information about items in a personal collection of consumable items