The mark consists of an anthropomorphic green frog with his hands on his hips. His two hands and two feet feature yellow webbing in between the fingers and toes. On his torso is an oval shaped yellow area, the bottom of which is covered by purple and yellow stylized swim trunks. He has two white eyes with black irises which are covered by yellow swim goggles. His open smiling mouth reveals a pink tongue and white teeth. Overlaying the frog's legs is a purple banner featuring the words "SWIM SAFE" written in white font and positioned directly above the words "SWIM FOR LIFE" written in yellow font. Behind the frog is a yellow circle with the words "FRANKIE SAYS" written in green font and positioned above and along the curvature of the yellow circle.
The color(s) green, yellow, purple, white, black and pink is/are claimed as a feature of the mark.