The mark consists of the word "ABUELITA" in white with a black shadow inside of a red rectangle with white border, all on a gold ribbon above a round gold frame with red interior background. The ribbon overlaps the top of the frame. Inside the frame is a woman holding a white cup filled with a tan beverage, where the woman has tan skin, white hair, silver rimmed glasses, brown eyes, and is wearing a white lace shirt under a black vest with tan buttons, and her left earring is shown in white and tan.
The color(s) red, white, tan, silver, gold, black, and brown is/are claimed as a feature of the mark.
The English translation of "ABUELITA" in the mark is "GRANDMOTHER".