The mark consists of the capitalized word "CRAVE", with all of its letters in black except for the blue diagonal segment of the letter "R", an orange "+" sign following the aforementioned word "CRAVE", flames above the aforementioned word "CRAVE" composed of a blue flame, with a small internal white portion, adjacent to an orange flame, and the white capitalized word "MAX" overlaying a black oblong beneath the aforementioned word "CRAVE". All other instances of white represent background areas and are not claimed as part of the mark.
CRAVE PLUS MAX
The color(s) black, orange, blue and white is/are claimed as a feature of the mark.