The mark consists of a red rectangle background with a curved bottom edge and a small white strip below, separated by a black line. Inside of the red area is the word "Diba" in large white lettering outlined in black with "extra premium basmatic rice" above in the same colors. The dot on the "i" in Diba is a white sunburst pattern. Above the "a" in Diba is the image of a chef's upper torso and head in a white coat and hat with a red necktie, holding a plate of rice and peas in white and green and pink in one hand and his fingers of the other hand toward his mouth. His exposed skin is flesh toned and he has a black moustache. Below the word "Diba" is a lightly shaded drawing of rice plants in white and red and at the top of the image is a lightly shaded scalloped decoration with gold.
The color(s) red, white, black, flesh tone, green, pink and gold is/are claimed as a feature of the mark.
The wording Diba has no meaning in a foreign language.
"EXTRA PREMIUM BASMATI RICE"