9 Magnetically encoded payment cards; Magnetically encoded debit cards; Magnetically encoded gift cards; Magnetically encoded loyalty rewards cards; Magnetically encoded payment cards in the fields of transportation and convenience store services; Magnetically encoded cards, namely, debit cards, gift cards, and loyalty rewards cards in the fields of transportation and convenience store services; Downloadable software applications for collecting, organizing and displaying digital data relating to customer information, retail information and customer rewards in the convenience store industry; Downloadable software applications for collecting, organizing and displaying digital data relating to customer information, retail information and customer rewards in the transportation industry; Downloadable software applications for accumulation of loyalty rewards amongst users; Downloadable mobile phone applications for collecting, organizing, and displaying digital data relating to customer information, retail information, and customer rewards in the transportation industry; Downloadable mobile phone applications for accumulation of loyalty reward points amongst users; Downloadable application software for mobile phones and tablet and hand-held computers, namely, downloadable software for processing financial transactions in the transportation industry