The mark consists of the word "BACOA" in stylized capital letters, of which the letter "O" contains three diagonal lines. Below the word "BACOA" appears the word "MASTER" in stylized capital letters. Both words appear inside a rectangle that contains a stylized depiction of a flame at the top, and a depiction of three stylized stars at the bottom, being the middle star the largest of the three.
Color is not claimed as a feature of the mark.
The wording BACOA has no meaning in a foreign language.