The mark consists of the stylized word "CERVEZA" curved at the top. Beneath is the stylized word "MODELO" and beneath "MODELO" is a design consisting of two concentric circles. In the center of the circles is a lion on an inverted triangle and superimposed in front of the triangle is a barrel. Within the space created by the concentric circles is the wording "CERVECERIA MODELO" in the top half and the term "MEXICO" appears at the base. A stylized depiction of two lions, each standing on their hind legs appears on both sides of the concentric circle design, each leaning against the design. The lions are shown standing on a ribbon that stretches across the mark. At the center of the ribbon is the stylized number "1925" with a stalk of wheat on either side. There are two curved lines, one above and one below the center of the ribbon. Behind the wording "CERVEZA" and "MODELO" is the image of a wreath made of two stalks of wheat. Within the wreath, partially obscured, is an image of a building with a flag at the top. Beneath the ribbon is the stylized word "CHELADA".
CERVEZA MODELO CERVECERIA MODELO MEXICO ONE NINE TWO FIVE CHELADA; CERVEZA MODELO CERVECERIA MODELO MEXICO NINETEEN TWENTY FIVE CHELADA; CERVEZA MODELO CERVECERIA MODELO MEXICO ONE THOUSAND NINE HUNDRED TWENTY FIVE CHELADA
Color is not claimed as a feature of the mark.
The English translation of "CERVEZA", "MODELO", and "CERVECERIA" in the mark is "beer", "model", and "brewery"; The wording "CHELADA" has no meaning in a foreign language.
"CERVEZA", "MEXICO", "CERVECERIA" "CHELADA", AND "1925"
Trademark: 97880057
