35 Retail store services featuring a wide array of merchandise in the nature of novelty items, souvenirs, apparel, headwear, face masks, clothing, toys, puzzles, books, bags, luggage, drinkware, housewares, writing instruments and printed materials; online retail store services; providing a website featuring information on history, air travel, and educational materials; marketing and advertising services; developing and coordinating volunteer projects for charitable organization; charitable services, namely, promoting public awareness of aviation history and development