The mark consists of At the top, clouds representing fortune form the letter S and are surrounded by a chili representing the taste of the dishes form the letter C. At the bottom the words "CHILI SPOT" are atop the Chinese characters ?? in the font of arial rounded mt bold.
The non-Latin characters in the mark transliterate to jiao dian and this means chili spot in English.
The color(s) green, white, and red is/are claimed as a feature of the mark.
The English translation of ?? in the mark is chili spot.
"CHILI"