35 Administration of a customer incentive program by setting goals, monitoring progress and providing rewards, discounts, and rebates; administration of customer loyalty program services which enable participants to obtain early access to sales events; administration of customer loyalty programs which provides participants with discounts on the cost of goods and services of participating businesses through subscription to a membership club; advertising the goods and services of others; administration of a credit card reward program, namely, arranging and conducting incentive reward programs for earning points redeemable for merchandise, travel and event tickets, for customers buying products with a credit card; customer loyalty reward program services offering discounted goods, namely, administration of a customer loyalty reward program that offers members discounts on goods; loyalty program services, namely, providing incentive award programs through issuance and processing of loyalty points and discounts obtained through the use of a credit card for purchase of a company's specific goods or services; operation of customer incentive, award, and loyalty programs, namely, membership club that provides discounts and administrative processing of rebates for the goods and services of others to members; promoting the goods and services of others by means of a preferred customer program; promoting the goods and services of others by providing a website featuring rebates, price-comparison information, product reviews, links to the retail websites of others, and discount information; providing customer incentive award programs, namely, through the issuance of customer loyalty discount codes and customer loyalty points for frequent use of participating businesses; providing information on the administration of a customer loyalty program via a website