42 Providing an online non-downloadable computer software that enables users to have an authenticated identity and identity credentials using blockchain-based certification technologies and other software technologies namely digital identity credentials, decentralized identifiers, software interfaces, and cryptographic keys for the purposes of creating a unique digital identity for conducting commercial transactions and exchange of data, for use in an electronic or digital wallet and for use in social media; Data encryption and decryption services; Computer network services for decentralized identities; Providing temporary use of online non-downloadable software that enables other companies to enter, access, manage, monitor, obtain and generate information and reports for use in the field of consumer behavioural data analytics regarding blockchain-based and online activity for marketing purposes; Providing temporary use of online non-downloadable software that enables other companies to design, create, implement, and manage customized and targeted marketing campaigns across a variety of blockchain-based platforms; Providing temporary use of online non-downloadable software for consumers and users to own, control, share and monetize their data using blockchain technology and digital currency tokens as incentives; Providing temporary use of online non-downloadable software for use in database management and also featuring non-downloadable publications in the nature of reports in the field of consumer marketing