The mark consists of a light green square design with one green outline and two blue outlines. Inside the square at the upper side appears a blue banner design inside of which appears the wording "BAY RUM" and sitting below "CONSTANZA", both in white stylized letters. Above the blue banner containing the term "CONSTANZA" are two blue curved and bent bars. At the right upper side appears a green banner like design with blue outer border and one white small circle at each side. Inside the green banner appears the word "ALCOHOLADO" in blue stylized letters. At the center of the square appears an oval design outlined in blue enclosing a drawing of a landscape, which includes four green trees, green grass, blue and white rocks, a white waterfall and water, a gray mountain covered in green grass and plants, all outlined and shaded with blue. On each side of the oval design appear two green leaves with blue outer border and details. Below the oval design appears the wording "ANTISEPTICO" "PARA USO EXTERNO SOLAMENTE" "ESTIMULANTE AROMATICO QUE AL FROTARLO EN LA PIEL:" "ALIVIA EL DOLOR DE CABEZA Y DOLOR MUSCULAR" "ALIVIA LA IRRITACION Y PICADURA DE INSECTOS" "REANIMA EN CASO DE CANSANCIO, DEBILIDAD O MAREO" "OFRECE SENSACION DE FRESCURA" "DESINFECTA" all in blue with blue dots in between the phrases starting after "ALIVIA EL DOLOR DE CABEZA Y DOLOR MUSCULAR". Below the leaves that appear at the left side appears a white circle with a blue outer border. Inside the circle outer border appears the word "LABORATORIOS" on the top in white and the wording "DR. COLLADO" upside down on the bottom also in white. At the lower part of the square appears a blue bar over which appears the wording "LABORATORIOS DR. COLLADO, C POR A." in white stylized letters followed. Below the blue line appears a light green line.
The color(s) blue, green, light green, white and gray is/are claimed as a feature of the mark.
The English translation of "ALCOHOLADO", "ANTISEPTICO", "PARA USO EXTERNO SOLAMENTE", "ESTIMULANTE AROMATICO QUE AL FROTARLO EN LA PIEL", "ALIVIA EL DOLOR DE CABEZA Y DOLOR MUSCULAR", "ALIVIA LA IRRITACION Y PICADURA DE INSECTOS", "REANIMA EN CASO DE CANSANCIO, DEBILIDAD O MAREO", "OFRECE SENSACION DE FRESCURA", "DESINFECTA", and "LABORATORIOS" in the mark is "RUBBING ALCOHOL", "ANTISEPTIC", "FOR EXTERNAL USE ONLY", "AROMATIC STIMULANT WHICH WHEN RUBBED ON THE SKIN", "RELIEVES HEADACHE AND MUSCLE PAIN", "RELIEVES IRRITATION AND INSECT STINGS", "REVIVES IN CASE OF TIREDNESS, WEAKNESS OR DIZZINESS", "OFFERS SENSATION OF FRESHNESS", "DISINFECTS", and "LABORATORIES".
"BAY RUM", "CONSTANZA", "ALCOHOLADO", "ANTISPETICO", "PARA USO EXTERNO SOLAMENTE", "ESTIMULANTE AROMATICO QUE AL FROTARLO EN LA PIEL", "ALIVIA EL DOLOR DE CABEZA Y DOLOR MUSCULAR", "ALIVIA LA IRRITACION Y PICADURA DE INSECTOS", "REANIMA EN CASO DE CANSANCIO, DEBILIDAD O MAREO", "OFRECE SENSACION DE FRESCURA", "DESINFECTA", "LABORATORIOS", AND "C. POR. A."