The mark consists of A stylized font with words: Reel Line Power. The style also includes the words "Reel" & "Line" to be cut in half horizontally. The upper portion of the words "Reel Line" are in black and the bottom portion is in blue. A style of the word "Power" is in a smaller font, located under the word "Line" and in black. An alternate version is used in the situation of the mark being on a black background. In this situation, the upper portion of "Reel Line" and "Power" would be in white, where the bottom portion of "Reel Line" would remain in blue.
The color(s) blue, black, and white is/are claimed as a feature of the mark.