35 retail store services featuring apparel, clothing accessories, fashion accessories, headwear, toys, games, and other general consumer merchandise; on-line retail store services featuring apparel, clothing accessories, fashion accessories, headwear, toys, games, and other general consumer merchandise; online retail store services rendered in a virtual environment featuring physical goods and virtual goods, namely, apparel, clothing accessories, fashion accessories, headwear, toys, games, and other general consumer merchandise; advertising, marketing, and promotion services for location-based entertainment centers, theme parks, and leisure attractions; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services