The mark consists of the letters "SQ" in a yellow stylized font with a black rectangle having a dark gray band along the bottom, and with a black semi-circle on the left side, all superimposed over the "SQ" and representing a stylized design of an ecigarette or oral vaporizer for smokers. Contained in such rectangle are the words "SMOKE QUALITY" in a white stylized font with a blue circle to the right of the wording. The circle itself has a smaller light blue circle inside. Above the "I" is a curl of smoke in light blue. The remaining black areas represent transparent background that are not a feature of the mark.
The color(s) yellow, black, light blue, blue, and dark gray is/are claimed as a feature of the mark.
"SMOKE QUALITY"