The mark consists of a circle with a double-scalloped design for the outer edge with the words "OFFICIAL RETAILER OF" over the stylized words "CHUTE 10" over the word "MERCANTILE" in cursive lettering, over the stylized letters "CFD" in an arrowhead outline, over the words "CHEYENNE FRONTIER DAYS".
OFFICIAL RETAILER OF CHUTE ONE ZERO MERCANTILE CFD CHEYENNE FRONTIER DAYS; OFFICIAL RETAILER OF CHUTE TEN MERCANTILE CFD CHEYENNE FRONTIER DAYS
CHEYENNE FRONTIER DAYS has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement.
Color is not claimed as a feature of the mark.
OFFICIAL RETAILER and MERCANTILE