The mark consists of a depiction of a heart formed by red traced lines. Over this are the words "PURO" above the word "AMOR", both in stylized black letters outlined in light gray. At the left side of the letter "A" there is a depiction of three black agave stalks. Inside the letter "O" from the word "AMOR" there is a little red heart in the bottom side. The white is for background purposes and is not part of the mark.
The color(s) red, black and light gray is/are claimed as a feature of the mark.
The English translation of PURO AMOR in the mark is PURE LOVE.