The mark consists of the stylized term "MAKUP" where the the letters are missing certain segments, such that the bottom legs of the M, separated from the rest of the letter, appear identical to the top left portion of the K, also separate from the rest of the letter and wherein the color transitions from darker red to lighter red from left to right, and all having a pink rectangular background, all of the foregoing creating a distinctive commercial impression apart from the misspelled literal component.
MAKEUP
The color(s) red and pink is/are claimed as a feature of the mark.