The mark consists of the literal element "Helen's" in stylized font followed by three Chinese characters, all of which are immediately to the right of the design element of a female figure with long hair, holding up a glass with the left hand situated within a shaded circle.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "HAI", "LUN", and "SI" and this means "sea"; "ethics", "human relations", "peer, match"; "take charge of", "manage" and "department", respectively. However, the combination of "HAI LUN SI" has no meaning in English.
The English translation of the Chinese characters "HAI", "LUN", and "SI" in the mark is "sea"; "ethics", "human relations", "peer, match"; "take charge of", "manage" and "department", respectively. The combination of "HAI LUN SI" has no meaning in a foreign language.