35 Promoting public awareness of the benefits of proper skincare and protection; promoting public awareness of the need for uva, uvb, infrared, and blue light protection for the skin; retail store services, pop-up retail stores services and online retail store services featuring cosmetics, cosmetics containing sunscreen, skin care products in the nature of non-medicated sunscreen preparations, non-medicated lip care preparations, body wash, face wash, and face lotion, body lotion, lip balm, eye cream, hand cream, body butter, non-medicated skin pigment correcting creams, face powder, non-medicated serum for use on skin, makeup setting powder, non-medicated cosmetic tanning preparations, non-medicated skin care preparations with SPF protection, non-medicated preparations for the care of hair and scalp, hair care lotions, and hair care products, namely, sun protection sprays and lotion