35 Arranging and conducting incentive reward programs to promote the sale of travel reservations; customer loyalty services and customer club services for commercial, promotional and advertising purposes; promoting the sale of charge and credit card accounts through the administration of incentive award programs; conducting customer loyalty, reward, affinity and incentive programs for commercial, promotional, and advertising purposes; advertising services, namely, promoting and marketing the goods and services of others via electronic communication networks; Providing price comparison services, namely, providing airfare and travel rate comparison information; Providing a web site featuring the ratings, reviews and recommendations on products and services for commercial purposes posted by users; Providing a website featuring the ratings, reviews and recommendations of users on activities in the field of travel reservations