The mark consists of the styled wording of Inspired Optimization, is in black and the initials of the company are left of the naming, with their own style. The initials appears within a square or box formatting. The word inspired is stacked on top of optimization, to help keep balance between the initials and company name. The initials with fully company name provide a two tone color approach. This allows the initials standout on their own and have the full name as a separate color.
Color is not claimed as a feature of the mark.