The mark consists of (i) an image showing an elderly Korean man with a mustache and a long beard dressed in traditional Korean attire, portraited in an oval located in the upper part of the design, (ii) the combination of two Korean characters and a Chinese character in the middle part of the design, (iii) the capitalized alphabetical letters of 'INSANGA' written on an arch-shaped ribbon in the lower part of the design, and (iv) as a backdrop, a transversely elongated hexagon that includes a white thick line that extends along its periphery in a hexagonal manner and is decorated on the inside with bamboo leaves located just above the middle-left part of the hexagon and a bamboo tree located in the upper-right part of the hexagon, while clouds of multiple shapes cover the lower half of the hexagon. The pronunciation of the two Korean characters in the middle part of the design is 'INSAN,' which is a proper noun that cannot be translated in English. The Korean pronunciation of the Chinese character juxtaposed with the Korean characters is 'GA,' which means 'house.' The capitalized alphabetical letters 'INSANGA' on the ribbon in the lower part of the design corresponds to the pronunciation of the Korean characters and a Chinese character as read by a Korean person.
The non-Latin characters in the mark transliterate to GA and this means a house in English; The non-Latin characters in the mark transliterate to INSAN and this has no meaning in a foreign language.
Color is not claimed as a feature of the mark.
The English translation of INSANGA in the mark is the house of INSAN; The wording INSAN has no meaning in a foreign language.