The mark consists of the stylized wording "DULCERIA" in red across the top of the mark and "PILOTO" in yellow on a red and orange banner across the bottom of the mark. A black, white, and pink colored cow appears in the center of the mark. The cow is facing left, standing on a green field with black, yellow, and white highlights appearing below a blue and white sky. An incomplete oval surrounds the cow and field design in yellow, orange, red, and green. A feint black outline surrounds the entire mark.
The colors red, orange, green, blue, white, pink, black, and yellow are claimed as a feature of the mark.
The English translation of Dulceria Piloto in the mark is Sweet Shop Pilot.
"DULCERIA"