The mark consists of a light green background with the word S'morecicles in stylized white letters outlined in dark brown over top of a frozen s'more with white and light blue ice on the top, dark brown chocolate dripping partially down the s'more, a tan graham cracker with light brown dots, white marshmallow, light brown toasted marshmallow, dark brown chocolate in the middle, and a tan stick in the middle of the s'more at the bottom.
The colors light green, dark brown, light brown, tan, white, and light blue are claimed as a feature of the mark.