35 Retail store services featuring furniture for infants and children, housewares, rugs, lighting, bedding for infants and children, swaddles, linens, décor, costumes for infants and children, sleepwear for infants and children, robes and slippers for infants and children, toys, games, diaper bags, luggage, backpacks, lunch boxes, food containers, water bottles, car seats, strollers, bibs, and dishes and cups adapted for feeding babies and children provided via a downloadable mobile application; gift registry services provided via a downloadable mobile application