The mark consists of The ranch name "Fernweh Ranch" and the ranch brand which looks like the letters FR connected to each other.
Color is not claimed as a feature of the mark.
The English translation of Fernweh is a German word that means the desire to travel, a longing for far-off places - https://en.wiktionary.org/wiki/Fernweh in the mark is F, R, Fernweh Ranch.