The mark consists of the stylized wording "SHRUG" stacked above the stylized wording "LIFE", both of which are superimposed over a shaded circle. The stylized silhouettes of the following buildings and monuments extend out of the circle in clock wise order starting from the top center of the circle: the Eiffel Tower, the Taj Mahal, the Leaning Tower of Pisa, the Colosseum, The Gherkin, Sacré-Coeur, Christ of the Redeemer statue, the Space Needle, Notre Dame, the Statute of Liberty, Pura Bratan temple, the London Bridge, Big Ben, Stonehenge, and the U.S. Capitol Building. There is a stylized silhouette of a plane with eleven short lines extending out behind the plane in both the upper left-hand and lower right-hand corners. There is a stylized silhouette of a smaller plane with six short lines extending out behind the plane appearing both above the Taj Mahal and the London Bridge. There are stylized silhouettes of clouds of varying sizes in between and above the monuments.