The mark consists of the literal element "La Monita" shown in pink and outlined in yellow at the top of the mark. The center of the mark consists of a girl with a brown basket on her head with a yellow banana, purple grapes, red watermelon, lemon, and red apple in the basket. The girl has black hair, black eyes, and black eyebrows, and an orange nose and mouth. The girl has a bow in the back of her hair in the colors green, yellow, pink, green, and blue. She is holding a popsicle that is pink and brown. She is wearing a dress shown in blue, yellow, pink, green, purple, and orange. The literal element "Michoacana" is shown at the bottom of the in yellow and outlined in pink.
The color(s) pink, yellow, brown, purple, red, green, black, orange, and blue is/are claimed as a feature of the mark.
The English translation of la monita michoacana in the mark is the michoacan monkey.