The mark consists of a puppet character in a gray circle shaped background with purple hair, brown face, ears and hands, a red nose and wearing red and purple striped clothing. Below are the words "Al's Pals" in black. The apostrophe in the word "Al's" is purple. Below the words "Al's Pals" are the words "Kids Making Healthy Choices" in purple.
The color(s) purple, brown, red, gray and black is/are claimed as a feature of the mark.