The mark consists of The COOLTO logo features a stylized wordmark with a gradient fill that moves from a bright orange color at the top to a rich, warm orange-brown at the bottom. The gradient is applied in a linear fashion at a 180-degree angle and covers all the letters, including the oversized "O" which has a dot in the center. The letters "C", "O", "O", "L", and "T" are all in uppercase letters, with the first four letters having a semi-bold, sans-serif font style, and the letter "T" having a thin font style. The oversized "O" is almost 2.5 times larger than the other letters and has a unique shape, with a 3/4 semi-closed loop that is open on the top right corner side with a bold dot in the center.
COOL TO
The color(s) orange, and orange-brown is/are claimed as a feature of the mark.