45 In-home support services, namely, care management services in the nature of the coordination of necessary services and personal care; personal support services, namely, companionship, emotional counseling and emotional support; medical care case management services, namely, coordination and management of medical services, long term health care services, and psychological assessment and counseling services; non-medical in-home personal care services for assisting with daily living activities; providing non-medical assisted living services for personal purposes in the nature of scheduling appointments, answering the telephone, checking messages, mail sorting, mail handling, mail receiving and secretarial and clerical services; social service, namely, companionship services in the nature of providing personal support services, companionship, emotional support, and personal care for caregivers; caregiver support in the nature of personal concierge services for others comprising making requested personal arrangements and reservations, running errands and providing customer specific information to meet individual needs