The mark consists of multiple circles, all within one another with the stylized words 'BLUE PLATE' displayed in a convex fashion across the top shaded part of two circles. The stylized words 'A NEW ORLEANS FAMILY TRADITION SINCE 1927' is displayed in a concave fashion on the the lower half of the shaded circle. Within the inner center of the circle are images of a stork, flowers, steamboat and water surrounded by curved stylized lines.
BLUE PLATE A NEW ORLEANS FAMILY TRADITION SINCE ONE NINE TWO SEVEN; BLUE PLATE A NEW ORLEANS FAMILY TRADITION SINCE ONE THOUSAND NINE HUNDRED TWENTY SEVEN; BLUE PLATE A NEW ORLEANS FAMILY TRADITION SINCE NINETEEN HUNDRED TWENTY SEVEN
Color is not claimed as a feature of the mark.