The mark consists of the wording "BELLS + WHISTLES" in stylized black font below the stylized, black letter "B" reversed and stylized, black letter "W". The stem of letter "B" and first stroke of the letter "W" are a shared vertical line with a gold plus sign, "+", in the middle creating the bar for the letter "B" and part of the shared line of the two letters. The mark rests on a white background.
B PLUS W BELLS PLUS WHISTLES
The color(s) black, gold, white is/are claimed as a feature of the mark.